Ruxandra Gabriela Popescu (Ruxandra GP) is a Design & Innovation Specialist and Creative Technologist based in Belfast, Northern Ireland. Her career began in TV animation, where she contributed to productions for Disney Kids and PBS Kids, before moving into the games industry, then into immersive technologies and creative innovation.
She has led an award-winning immersive production in partnership with Meta, developed pioneering creative workflows and digital techniques, and collaborated with international teams to deliver projects from concept through release. Her work has premiered at the Tribeca Festival and Venice International Film Festival, where PEPITOS: The Beak Saga received the RAI Cinema XR Award. Her contributions to the creative industry have also been recognised by Northern Ireland's Department for the Economy with a Silver Level Innovator Badge.
Alongside her creative practice, Ruxandra is a Visiting Lecturer at Ulster University, delivers workshops and industry training in creative immersive technologies, has served as an industry expert jury member for NextLab Generation in Madrid, became a creative development mentor for Amplify XR and is currently completing an MSc in Software Development at Queen's University Belfast, learning Web Development, Programming, Machine Learning and UX Design.
#1298: The Story Behind “Pepitos: the Beak Saga” Quill Piece - Voices of VR interview with Kent Bye
Venice Immersive 2023: Virtual Reality Lineup - Loud And Clear - Loud and Clear reviews by Serena Seghedoni
Venice-Selected VR Short 'Pepitos: The Beak Saga' Arrives on Meta Quest - Animation Magazine - Animation Magazine by Mercedes Milligan
Awarded by the Northern Ireland Department for the Economy
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